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This is exactly the problem with internet companies today who have a killer product but can't even convince a customer to try them out. A picture of me upfront on my Tinder profile would mathematically give me a But realistically speaking, an average male hardly generates 1—2 matches a day. Tinder is, at its most basic level, a game where the cards are stacked in favour of spectacularly good-looking, photogenic men.
Since I was odds-on to lose in this particular game, I knew I had to manipulate this game to bring the odds in my favour. Step 1 In an app where the girl can swipe your face to obscurity in nano-seconds, I defined my first win as getting the girl to spend at least 3—4 seconds more on my pic than she would otherwise.
This mimics one of the central concepts of marketing and sales: The funnel— through which companies are supposed to systematically move prospects from awareness through consideration to purchase. So how did I do that? Seth Godin puts it succinctly when he says: Then do something else. What I'm good with is words and deep thinking. And Boyzone let us all know way back, how words were all you ever needed, to take someone's heart away.
And so, I did this. Picture 1 Instead of a picture upfront, I posted a quirky note and tried to keep it conversational and genuine.
The Insanely Simple Tinder Hack That Got Me 20X More Matches
A note in between all those photos instantly gathers attention and piques curiosity! I knew that anyone who stopped to read this would swipe to the next picture for sure! Aren't all dating websites just that at the end of the day: Therein comes the a-ha moment for the prospect. Then I tell you that I have a slightly different idea on how to go about things. Then I hit you with a call to action which leaves the prospect in no doubt whatsoever what she is expected to do next.
Step 2 Picture 2 This was my second pic. I searched online for what women generally look for and sought to reassure them beforehand that I was all that they were looking for and more. Smart, intelligent and sweet are supposedly the characteristics women most look for in men. Well-educated MBA and well-settled equals well-paying job are signs of success.
And behind every successful man, there are hundreds of women. I asked the girl to swipe right and to agree to a coffee if I looked anything like a nice person! Tinder is a game where the cards are stacked in favour of spectacularly good-looking men.
Since I was odds-on to lose I knew I had to manipulate this game And unless you have a face like Osama Bin Laden's, I'm pretty sure each and every one of you looks like a nice person when you're flashing that beautiful smile of yours.
Also, prospects need to be kept informed at all times regarding the "why" of what they are doing, and by telling them that I was relatively new in the city and presumably without friends, I gave them another reason to say yes.
I was open enough to admit what I was actually looking for which was meeting someone rather than incessant back-and-forth texting and I was sure that anyone viewing my profile would have, at the very least, smiled at my ingenuity and that was more than enough leverage for me to ask her out for a coffee. Visual attraction is still the catalyst that drives most dates online, like in real life, and so I knew I had to end it with a picture of mine.
And so we come to the final step.
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Now that expectations of physical beauty have been significantly lowered, any average looking Joe should realistically hit the bull's eye.
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