Give your LinkedIn profile a complete makeover in under an hour
Learn why you need a LinkedIn profile, what mistakes to avoid, and how to way to do this is to create a personal website, LinkedIn is an easy way to . add a location, and then choose the dates you worked there (or click “I Once you have that basic info filled out, you should write a description of the job. But how often do we apply those skills to building our own personal brands? There's no rule that says the description at the top of your profile page has to be it's a great way of keeping your network vibrant and up to date. Need to spruce up your LinkedIn profile fast? LinkedIn profiles that list the dates of all positions receive eight times more views than those.
My profile has been useful in promoting a book I recently released on international business expansion. The profile has enabled me to highlight my expertise in order to build credibility as an author. It has been extremely effective in positioning me for speaking engagements. I like how Xand puts her contact information front and center in her profile and as she indicates below makes it easy to network with her through multiple means.
Outlined publications and project work. Since I have a fairly short professional career, I knew I had to think about how I presented myself online. I broke my role down into chunks, instead of simply listing just my title, and took the time necessary to list out my projects and publications worked on.
Additional highlights and best practices: My profile has developed over time. I love that we can now reorder the sequence of sections allowing us to highlight our strengths. Viewing your profile as a prospective client would is the best tool for determining content, flow, and information to include.
Of all the sections of your LinkedIn profile, the summary is the most intimidating. Here are the essential steps for writing a great LinkedIn summary as a student: While this sounds great in theory, the results are less than spectacular. Unsurprisingly, this sounds like something a computer wrote. So skip the default summary, and use our tips to write one from scratch. This summary is the perfect length, getting across the relevant experience without stretching to novel-length proportions.
None of the paragraphs are more than a few sentences long. You should follow the same principle when writing your LinkedIn summary. Whereas shorter paragraphs with plenty of white space look approachable and allow a recruiter to get a quick glance at who you are without having to slog through one endless block of words. You should take the same approach with your LinkedIn summary. You should take your LinkedIn summary just as seriously, as it can do far more damage to your professional reputation than an isolated essay or job application that only one professor or company sees.
Your LinkedIn summary is available for the entire world to view, after all. Spelling of company names — If you worked at a particular company and you want to mention it in your summary, ensure you spell the company name correctly. Most word processing programs will catch it, but sometimes one will slip through the cracks. Include Keywords Like all of business these days, hiring is becoming increasingly data-driven. What this means for you is that recruiters will use particular keywords to filter through LinkedIn profiles in order to find potential job candidates.
At least until we reach the singularity, humans are still the ones making the ultimate hiring decisions. So use your summary to convey this information. More generally, any time you can tie the work you did to hard numbers related to business success, include that in your summary.
Odds are, however, you have something you can add here. A lot of students freak out about this section and think that they need to have a dozen positions with impressive titles. Of course, if you have done something really impressive such as intern at a high profile company or start your own business, put that in your Experience section by all means.
10 Examples of Highly Impactful LinkedIn Profiles
Here are some things you can include in the experience section: Internships, both paid and unpaid. Part-time jobs Entrepreneurial or freelance work If you have volunteer experience, LinkedIn has a separate section for it, which we discuss below. List Your Skills After you add your experience, you can plug in a few key skills. A skill is not something you read about once, or have practiced for a few minutes.
For example, I can play a few chords on guitar, but I would not list it as a skill. How do you determine if you should list something as a skill? And whatever you do, do not lie about having a skill. Plus, starting your job on the basis of a lie is just a shitty thing to do. To help your LinkedIn profile rise to the top when someone searches for your name, we recommend claiming the unique URL if you can.
You should see a page that looks like the one below. Once you click that, you can type in the URL of your choosing: Just focus on creating the best profile you can with the URL you do have, as this is what will impress recruiters and help you get the jobs and internships you want. Having your custom URL is just a nice bonus. You should certainly include your personal website, and you can also add a contact email address or even phone number.
Before you finish, however, there are a few more sections you should consider filling out if they apply to you. The sections are as follows: In recognition of this, LinkedIn has added a dedicated section for including your volunteer experience. As with work experience or skills, only include volunteer experience you actually have.
If any of them apply to you, by all means add them. The Accomplishments section lets you showcase: Publications — If you worked on a paper that was published in an academic journal, had something published in a campus publication, or just published something online, you can list it here. Certifications — Have some sort of professional certification outside of your college major?
The Ultimate Guide to LinkedIn for Students
Patents — Probably not the case for most students or most peoplebut you never know. Courses — Take a course outside of your college major? This is the place to include it. Make sure that this course is something that goes above and beyond your normal college coursework i. Projects — Work on a cool side project? Show it off you can include a URL and also add ongoing projects. For example, if you have a high GRE score and are applying to graduate school, go ahead and list it. Languages — If you speak a language well enough to have at least a basic conversation, then include it here.
Add a Profile in Another Language If you speak another language at a high level and I mean like nearly native or bilingual and are pursuing employment opportunities that you will conduct primarily in that other language, then you can create a profile in another language to increase your visibility to potential employers. Now all you need to do is make sure you keep your profile up to date. Luckily, this is an easy issue to avoid.
Be Professional The topics of discussion and overall tone for LinkedIn are generally more serious and straightforward than other social media platforms.
Save that for Facebook and Twitter. When you do connect with someone, however, make sure to personalize the default message that LinkedIn uses for connection requests. Bro, do you even crypto? After all, what someone else says about your work means more than anything you could say, provided the recommendation comes from a credible source.
To ensure your recommendations are credible, ask former employers, coworkers, or even professors to write them. Recommendations that come from your family or friends are obviously going to be biased, so avoid those. For example, you can see in the image below how a former client and I have written recommendations for each other based on our experience working together. Thanks for the recommendation, Stephen! Because of this, any extra validation from your network is icing on the cake, but not critical for your career success.
And beyond that, you should never forget that your goal in using LinkedIn is to connect with people who can help you achieve your professional goals. Time you spend seeking out endorsements is time you could spend doing more productive activities. Join and Contribute to Relevant Groups LinkedIn Groups let you connect with people who share a professional background, are alumni of your college, or just have a common interest. To get started finding groups, look for one associated with your college.