Web Design Trends for
We'll be looking at the top 18 website designs of as voted on by the Awwwards is a professional development and web design competition body. Stay up to date with trends, get valuable tips and insights as well as bonus materials. Black Friday and Cyber Monday Marketing Survival Guide. Fantastic Black Website Designs for Inspiration. Selection of Awwwards winning black websites or websites with a strong presence of the color black. It is usually . Black Flag Creative is a web and mobile app agency anchored in Sacramento, CA. The site was designed to introduce the pirate-branded.
A website smoothly changes itself during scrolling. Content disappears and appears with a soft animation. The sequences of these transitions are becoming more thought out. They are not just some random effects between blocks of content, but staged narratives where each element appears at a scheduled time Nationalgeographic. Animations are part of a website from the beginning of its creation, not just a casually added detail.
Interesting animations enrich simple layouts. They add a new value and constitute the uniqueness of the page. They are the essence of the whole project, such as on Ifly50 or tennentbrown.
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They often create beautiful, smooth structure on websites, such us on Cuberto. Rich typography The change in trends can also be seen in the typefaces used. Until recently, the entire Internet was dominated by simple neo-grotesque styles, such as Helvetica, Roboto, Lato, or Open Sans.
A bit more "decorative" Neo-grotesque was most commonly used in headlines, while its simpler style was frequently chosen for paragraphs. Serif typefaces were not used very often. Over the last 2 years things have started to change. Designers boldly use different kinds of typefaces. Now they are more willing to work with contrasts - serif typefaces with the non-serif ones. Greater technological capabilities and more courageous decisions affect the growth of diversity when it comes to web typography.
These typefaces are much more distinctive than the"invisible", neo-grotesque ones. A more "aggressive" and expressive character of a website can be especially achieved with the use of thicker weight, what is shown on hugeinc. Serif typefaces It is very common to use serif typefaces - not only in paragraphs or signatures but also in large headlines.
The ones with larger decorative value are used especially often, such as on duhaihang. The other typefaces that are also very popular are the ones that refer to Bodoni or Didot. Monospaced typefaces "typewriter" It's a novelty to use proportional typefaces that are typically associated with typewriters - they can be seen on such websites as admirhadzic.
Contrasting pairing of typefaces Init was common to move away from soft, harmonious pairing of typefaces for stronger contrast. Expressive combinations were reinforced by a high contrast between the sizes of texts. Large and decorative serif typefaces were combined with simple geometric onesjust as headers with geometric fonts were paired up with a serif ones in paragraphs.
Large typography as part of the key visual A very cool, frequently chosen thing to do was to use very large sizes for texts in KV. It created a very strong contrast between headers and the rest of the content. An example of that can be seen on oursroux. Lettering is sometimes used as a decoration in the form of an initial, such as on corentinfardeau. A striking example of this can be found on the above-mentioned website jennyjohannesson.
Additional effects imposed on typography We can see a strong integration between typography and images, films or animations.
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Individual sections are internally coherent - typography interacts with both background and other elements. It became a thing of the past to haphazardly place typography on a dim picture.
Currently, designers are creating interesting relations between all of the elements - weaving typography into the background, animating it, etc. Larger letter sizes in paragraphs When I started my adventure with web design, I had an old habit of using 10px typefaces, which I got from working as a print designer. However, I quickly realized that in the web world 14px is the size that is the most readable.
Currently, we can notice the use of much larger typefaces, which are especially popular when it comes to using the serif ones. Embrace the dark side In designers used a variety of colors.
However, you may notice a subtle tendency to shift toward dimmer tones. It got less popular to create websites that are completely white, in favor of using gradations of gray, textures, or patterns. Now it has become rather common to create darker websites, where black or its dark gradation fills the background and creates a slightly gloomy and sometimes bizarre mood. Despite all of that, it's hard to predict that this trend will grow significantly during this year.
Colors, however, are part of the visual identity of brands, so it's hard to expect that they will radically change their communication based purely on the popularity of certain trends.
Summary offers a lot of exciting prospects, but there are also some dangers on the horizon. Personally, I am afraid that many web designers might get a little cocky when it comes to working with Canvas.
Add new trends to it, and you will have a lot of websites that are too flashy and incomprehensible to a wider audience. I have the impression that we have come full circle. Right now we are in a situation similar to the times when Flash, despite ruling the Internet, was accused of lacking responsiveness and having high requirements for Internet connections.
The other thing that scares me is the fact that the new "deconstruction" tendencies may not appeal to commercial customers or simply won't fit the profile of their communication. Banking or government websites shouldn't be too casual or create the impression of chaos. What makes me wonder is how long it will take for new trends to invade the commercial market. It should be noted that the vast majority of websites that I used as examples were created for agencies, designers, and the creative industry.
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Such websites often set their own rules and usually are ahead of trends in comparison to other industries. Sometimes it takes a lot of time for trends that are popular in this niche to break through to the commercial market. Then their form might end up getting a bit smoothed over to appeal to everyone.
Despite all that, I think that is looking quite promising when it comes to web design. Saying that minimalism will draw to an end might a bit over the top, but I'm sure that it's undergoing some changes and that it's evolving.
Minimalism is becoming more complicated and detailed. Websites created during this year will get even more "canvasy". We will see more of "apparent chaos", diversity and expression in the future projects. This is good news for designers that are fed up with the constant use of minimalist styles of Flat, Material, or Metro.
Skyrocketing bounce rates on landing pages. Where users are clicking. Are they actually clicking the hamburger menu? If not and combined with high bounce rate, then you know something is amiss.
You can check the clicks with heatmapping tools from CrazyEgg and Usability Tools. User behavior determines whether you should use a hidden navigation drawer on a full-desktop site. Front-page Carousels These days, carousels seem to be everywhere. They can add visual interest and reduce clutter. A few things to consider: Carousels are bad for SEO. This is especially true as Google no longer crawls meta keywords although Bing does and so will take keyword information from the page.
Of course, you can have the word count below the carousel, in the body of the page. Most sliders though contain headers that are wrapped in H1, and these change when the slider does and as such, devalue keywords within them. Often carousels contain high-res images that are under-optimized and as such, slow down the load time of the front page — which as the most important page on the site should load as quickly as possible.
For instance, you can try a sliding navigation drawer for your mobile viewport. The content simply pops in and out of view as required. The parallax technique allows the foreground and background content to scroll at different speeds, creating an illusion of depth.
Users will bolt from a site that takes more than 10 secondsand that could affect your bottom line. In the example above, you have to sit through a flash video that lasts 41 seconds. And that could leave you wondering why all the build up. In this example, the load screen could be created using the below only, which wobbles when you hover over certain elements.
Initially, it loads the graphics by bouncing them in one at a time, with a rocket at the beginning. It fully loads in around four seconds and uses simple music to keep things interesting.
Elements bounce in quickly and the navigation options are clear. Moving the mouse around also moves the stars in the background. This creates consistency with the load screen and also pays off for the user waiting. Social plugins use them.